Magmart's Special Projects
An observatory on videoart
A series of seminars at the Macro museum in Rome
The macroscope is an instrument able to visualize processes extended in time and in space. It is, therefore, what is needed for those who want to grasp the overall sense of a phenomenon, and to do so they can be equipped with an instrument capable of a long, broad and deep look.
What the Macro-scopio project imagines is the possibility of collectively constructing an instrument to observe video art, within a broader framework, extended to the whole moving-image language, and pushing the gaze from the present to the future.
Macro-scopio therefore wants to be, first of all, an agora, a place (a space and a time) where video artists, curators, critics and art historians - open a comparison and a reflection. No more guests, but inhabitants of a space.
Today the MACRO intends to promote an idea of participation in the museum institution, obviously through mediated interaction, and proposes that the museum institution and the roman artistic production engage in dialogue.
In turn, we propose - within this dialogue - the opening of a window, and a rereading, on the world of roman and national video art.
Not only to return to the video art opportunities denied, but above all to offer, to the museum institution, a rereading of the video-artistic reasoning and of its relationship with the world of artistic production.
A little like Henri Langlois, founder and animator of the Cinémathèque française, who intended it not as a simple place of preservation, of filming of films, but as a place where films take on new life.
Specifically, it deals with entering the field of definitions, debate and vision, through a serious work of analysis on the moving image - starting from the definition(s) of video-art.
The project will be articulated on a six-monthly cycle, with biweekly meetings, focusing on six major themes (two meetings per theme: first meeting: interventions and debate, second meeting: projections in theme):
The first seminar days (10 and 24 October) are dedicated to the topic: "Video art and cinema, reciprocal influences and invasions of field, places of border between the narration and the experimentation".
The speakers of the 10/10 will be:
Enrico Tomaselli (Magmart festival Art Director) - "Video language between small and big screen (and back)"
Fabrizio Pizzuto (Pensiero Meridiano - Professor RUFA) - "Overflowing: from Lynch to Greenaway and others"
Adriano Aprà (Film critic) - "Audiovisual painting in the recent Italian non-fiction"
Piermarco Parracciani (Film critic) - "Dialectic of artistic video language with other forms of art: sensory and narrative paths"
Francesca Fini (artist) - "From video to art-film, on the edge of non-linear language"
Fabio Scacchioli (artist) - "The images look at us: perspectives of reversal between cinema and the world"
The following seminars will be focused on:
7 and 21 november:
"Video art and exhibition space (moving-image in museums, galleries and public space, installative and interactive video)"
5 and 19 december:
"Video art and art market (collecting and distribution, dissemination channels)"
9 and 23 january:
"Video art and visual communication (tv, new media, music clips)"
and 20 february:
"Videoart and Festival (the dialectic between work and context, the work of the Video-art Festival)"
6 and 20 march:
"The female presence in video art (female video art, today predominant as in a few other media, themes and ways)"
(all the appointment will start on h 06:00pm, and will end on 08:00pm)
Follow the update here
3ODI3S, In the history of human civilization, the body has always had a significant role in culture and art, and Man has never stopped looking at himself - his own physical structure - before and more than anything else, till to imagine, and to represent, even the Gods in human form.
From the prehistoric callipigs venuses, to Botticelli's Born of Venus, to the anorexic models of the 21st century, even in the changing of the idea of beauty, this special attention to material, tangible himself, has never failed. And this cultural relationship with the body has marked the history of art.
But this relationship is not - or has ever been - exclusively aesthetic. The body has been and is a tool of work, and an expressive tool; and it was, and is, the subject of human intervention. From the earliest tattoos to aesthetic surgery and transplants, Man has never stopped acting on his body, trying to modify it.
And in this millennial dialectical relationship, which we could symbolically summarize in the arch that goes from the Dolier of Policleto to Molly by William Gibson, it encapsulates much of the cultural experience of the human species.
Read more at the project website.
FOODS, the new Magmart project born with the aiming to coincide with the universal EXPO, scheduled to start for 2015 june 16, in Milan (Italy), on theme "Feeding the planet - energy for life".
The aim of the project FOODS is to explore the zone around the boundary line between abundance and famine, anorexia and bulimia, body and soul, and any other antinomy amenable to the concept of food/aliment.
The project involve 13 videoartists, each of which will produce a video freely interpreting the theme of the project.
The project schedule a public event in Naples (Italy), for the official presentation, coinciding with the inauguration of the EXPO. Along the 2015 will follow an international tour - and other events.
Moreover, we are currently working to organize a residences in Naples for some of the artists - involving cultural institutes of some countries - with a program to be defined.
Read more at the project website.
Feelings International Videoart Experience
Sight, hearing, smell, taste, touch. Through these five senses we interact with the world - and with other human peoples. They are our interface.
F.I.V.E. is the new international videoart project created by Magmart. After the international succes of 100x100=900 Project, and waiting for IX edition of Magmart Festival (that will start on 2014 fall), this new project want explore the five senses.
Like for previous project, the goal is always the same: look into the gaze of videoartists on the mankind. And if for 100x100=900 the subject was the human history of 1900s, F.I.V.E. focused on our senses - so on how we relate with other than one self. Senses are the medium between the world and us. Are the instruments of feeling. They channel to us all the informations that become from universe, they supply - even literally - the food for our body and for our mind.
Like any interface, they are two-faced. So the artist's research can be oriented to one of two - or both.
Therefore, the theme of human senses should be an intriguing challenge for artists. And - as already occur for previous project 100x100=900 - this can generate a positive and intense answer by them.
The fil rouge of Magmart activities and research in videoart field can be summarized in "how videoartists see the world", so it's clear why this choice. It's a new step on the same path. Is our (new) challenge.
The number five is a joining link too. Between the 5 senses, the 5 continents (where we want bring the project's tour) and the artists. An international jury will select, among submitted videos, five videoartists for each continent, in a manner that give back 25 videos, 5 for continent and 5 for sense.
The project work on two, different tracks: the artists and the curators.
Through an international call, the project mean collect videos on every senses, by a wide parterre of videoartists.
Through a collaborative program - like that involved for previous project - F.I.V.E. mean constitute a panel of curators, that will bring the project around the five continents.
Discover more at the project website.
Human life passes through two fundamental season, youthfulness and adulthood. What we become result from that which we have been. This is true for individuals, as well as communities.
The american videoartist Bill Viola has said that: “The digital era will overwhelm us, as it happened with the industrial revolution. And I am not talking about technological changes, such as the internet, Twitter or in art. The changes will hit all of life: from politics to science, from medicine to culture. Will change our way of life. The role of artists will be even more relevant. Our vision will communicate knowledge and compassion.”
Therefore, the role of artists is very important. Art can help us to observe and understand the transition between the two human seasons.
This evolutionary shift, step-by-step, entails reaching an understanding of what aspects of the past must be definitively archived.
Our past and our roots are firmly anchored in the 1900s.
Even in such an fast time, where all our lives are subjected to the stress and excitement of the accellerating speed of change, the greater part of our culture remains a child of 20th century.

Sometimes defined “the short century”, the 1900s were filled with many events that marked the history of humanity.
Videoart - a rather young art... - will celebrate its fiftieth birthday in 2013. It is time to re-examine this past we all share.
The project 100x100=900 (100 videoartists to tell a century) was born with this goal. It will celebrate the anniversary of 2013, conventionally considered the 50th year of videoart (dated from a Nam June Paik video installation in Germany).
100 videoartists, from all continents, will be invited to participate in this project. Every of them will produce a video artwork inspired by one of the previous 100 years, a century. The pairings will be done randomly. All the videos will form a show that will be taked around the world during 2013.
A printed catalogue will support the show.
To extend the worldwide tour, the project is open to explore partnerships and collaborations with organizations and curators.
The project is under the patronage of the Magmart festival.
Read more at the project website.

The project is now on Google Cultural Institute too.

You can buy the project catalog by here, or on Amazon.

2019/ Magmart | design & development:studio tad